In the last post, I shared with you the 3 Key Principles of Goal Setting   which are: 

  • Linking your goals to your role;
  • Tracking and Adapting Your Goals and 
  • Setting SMART Goals.

These principles help you understand what you are responsible for, to make sure that your goals are SMART, to track and monitor your progress and make all necessary adjustments to ensure you’re on track to achieve your goals.


TODAY, I’ll be sharing with you another important aspect of Goal Setting which is the Organizational Mission Statement which will teach you how to identify your roles and how those key objectives fit into the bigger picture.

The organization’s mission is a very broad statement of purpose that doesn’t change often. It states the purpose for why we exist – as a company or as a person.

A mission statement is a concise explanation of the organization’s reason for existence. It describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors, and other stakeholders.

Mission statements should be concise and memorable. A good mission statement should inspire you to do things that are in line with the company’s direction and away from things that are less important.

What is the Importance of a Mission Statement?

A well-crafted mission statement focuses the business for both employees and the target audience. It serves as a framework, giving everyone involved a launching point to build from when establishing the brand. For consumers, it sets the company apart from the competition without limiting the business purpose.

What should your mission statement accomplish?

A mission statement should tell others why the business exists and what makes it different.

What are the Key Elements of a Mission Statement

  • Value – What is the value of the business to both customers and employees?
  • Inspiration – Why should people want to work for the company?
  • Plausibility – Make it sound reasonable
  • Specificity – Tie it back to the business
  • Value – To create and promote great-tasting, healthier, organic beverages
  • Inspiration – To grow our business with the same honesty and integrity we use to craft our products

Tips for Creating an Effective Mission Statement

  • Keep it short and concise. 
  • Don’t write an essay. 
  • Think long-term. 
  • Don’t make it too limiting. 
  • Find out what your employees think of the mission statement. 
  • Don’t be afraid to change it. 


You can catch up on posts preceding this here  


These teachings are very vital to the growth of your business and for your own personal growth, so my advice to you is that you do not miss any of the posts.