CEO and Founder Hanifa

Country: Congo

Sector: Fashion and Technology

Hanifa is a fashion brand that uses 3D technology to display designs and do a runway fashion walk and show. it was founded by Anifa Mvuemba.

Anifa was founded by Mvuemba ten years ago, and the brand has since become known for its captivating ready-to-wear designs for women of all sizes. Her first exhibition was at the National Portrait Gallery in Washington, DC, on November 16, 2021, with over 20,000 people watching the show live on YouTube.

Early Life and Education

Anifa Mvuemba born November 16, 1990, is an African American fashion designer. Her family moved to the United States from Kenya when she was barely three years old due to the war. She took a fashion design course during her junior year in high school and began working in retail after she graduated. She is well known as the founder of the women’s clothing line, Hanifa. She is a self-taught designer and fashion enthusiast with lots of professionalism and details in her work.



Anifa enrolled in a fashion design course her junior year of high school and began working in retail after graduation. She learned how to incorporate technology into her designs by watching YouTube and other online resources.

Mvuemba wanted to go to fashion school in New York like all the greats, but her parents wanted her to study law or medicine, not fashion. They weren’t always the best supporters; her father told her she’d never succeed because she was African. She did end up studying fashion at a small college in Maryland, but it wasn’t the right fit for her. So much so that she dropped out and quit her job to pursue her dream.

Hanifa, her brand, was founded in 2012, and she was named one of Fast Company’s most creative people in business. Her fashion label is a modern clothing line with a variety of shapes, textures, and styles. She was previously known as a customs and alterations seamstress. Since launching the brand, she has released various collections to cater to everyone’s tastes.

Her mother got Anifa started in the fashion industry. She began designing professionally at the age of 21.

She founded Hanifa in 2012 and quickly became known for her curve-hugging luxury pieces. She was named one of the most creative people in business by fast company.

The fashion label is a modern clothing line that comes in a variety of shapes, textures, and styles. She used to work as a customs and alterations seamstress. Since launching the brand, she has released various collections to cater to everyone’s preferences.

Anifa Mvuemba began on Instagram by sewing a dress for herself with her limited sewing experience, and she has since expanded. She sewed clothes for herself and her friends. Mvuemba had never seen herself in a store and had no idea that this would lead to the creation of her inclusive brand, Hanifa.

One of her first big breaks came when Beyonce included Hanifa on her “DIRECTORY OF BLACK OWNED BUSINESSES.” Then Hanifa took off, with celebrities such as Zendaya wearing her clothes in major magazines.

During the 2020 pandemic, Anifa Mvuemba decided to upload a digital runway for her new line titled “Pink Label Congo,” but she went a step further than just having pictures of it. Her viral video was created after she studied several programmes and hired a team of programmers. Her Congolese-inspired line was animated so that they had to walk to the “runway” on their own. They move so naturally, giving everything a high fashion look. When it was uploaded, it received over 1 million views, raising the bar for designers’ future releases(Essence).

Pink Label Congo aims to be a line that empowers women and makes them feel good about themselves when they wear it. That is what Anifa hopes to accomplish with her designs in the future. She hopes to open a manufacturing company in the next five years where she can help emerging designers like herself find resources to thrive in the industry.


Anifa Mvuemba, creative director of the women’s designer fashion label, was awarded the Future of Fashion Award at the 2021 InStyle Awards.


Anifa Mvuemba is still estimated to have a net worth of over $1 million as no high-ranking report in 2022 has stated otherwise.

(Google, beyondthesinglestory, Teenvogue)

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