To create a great team you need to visualise it first, you need to imagine the future to be able to make this happen. This process involves examining the visioning aspect of creating a great team i.e. mapping the direction of the team by imagining the future we are trying to achieve and ensuring that all we do is focused on making it happen.

First, you need to understand why it is important, and then know the appropriate steps to take. using Disney’s Creative Process this piece explains all you need to know to create a great and unstoppable team.

Importance of  Imagining The Future?

Organisations operate within the context of change.

  • It is therefore important for managers to anticipate the future and make plans that will ensure that they continue to adapt objectives and resources as they work towards it.
  • Because the future is unknown, managers need to regularly imagine and make the necessary plans for themselves, their units and their organisations.
  • Imagining the future by itself is not enough, such a future has to be realistic and any obstacles to attaining goals in it should also be anticipated and plans made to mitigate against these obstacles.

Disney creative process

The Disney creative process is borrowed from Mr Michael Michalko’s book “Cracking Creativity: The Secrets of Creative Genius”, published by Random House, and includes the following steps:
Imagining the future for your team,  Being realistic about what you can achieve given the parameters and finally, Critiquing and revising your team’s dream to ensure that you have a concrete plan.

Step 1: Imagine the future

  • In this first step of the process, you will need to take on the role of ‘dreamer’ to create a vision of the future for your organization, department or team.
  • By dreaming the future, we mean that you have to view the future as you would in a dream – where anything is possible.
  • You are not worrying about any other facets of the problem, but seeing the vision of the dream realized.
    After dreaming, write down that dream as it is.

Step 2: Be Realistic About Your Dream

  • The second step of the Disney creative process seeks to critically address any constraints in achieving your dream.
    This is where you move from the role of ‘dreamer’ to the role of ‘realist’ and think of all the key components you need to build in order to achieve your dream.


You need to find out:

  • Where you can get the budget for our dream,
  • What skills you need to achieve it,
  • What are the realistic timeframes and,
    What you need to do to ensure that you get all the support you need to achieve your dream

This is where you will start to think carefully about your team and when you will be needing key resources.

Step 3: Critique your Dream

  • In this step, you play the role of a ‘critic’, and you look at your dream as if you are seeing it for the first time or as if it were someone else’s dream.
  • This is where you try and address any missed barriers, forgotten risks or other potential pitfalls you will need to address.
  • However, you are not criticizing the dream! Here you need to critically identify any obstacles that may hinder achieving your dream including budgetary issues, constraints, competing projects and/or financial issues.
  • Write these obstacles down.
    Now, you can modify your dream into a more realistically attainable project with plans for getting the necessary resources as well as skills needed to ensure its success. This is where you start to create the dream team to achieve the team dream!


Disney Creative Model


• Find a comfortable and quiet place where you will not be disturbed.
• Sit in a position which symbolizes dreaming – possibly with your hand on your chin and looking slightly upwards in a dreamy position or lying comfortably as you dream.
• It is important that you be “in character” as a dreamer
• Now imagine a goal in the future that you would like to achieve for yourself, your department or your organization.
• Be generous in your dream where anything is possible and imagine, undisturbed, about nothing else but your dream.
• Take about five minutes imagining and visualizing your dream in all its aspects.

• After this, write down the dream as you have imagined it.


  •  As the Critic, take a look at the dream which was written by the dreamer as if you are seeing it for the first time.
    Critically identify;
  • what is wrong with the dream;
  • what would make it difficult to achieve;
  • the cost implications;
  • skills needed for the dream and anything else that would be an obstacle to achieving the dream.
  • Take about five minutes doing this or until you can think of nothing else that would make it difficult to achieve the dream
  • Write these obstacles down.


• As the Realist, assume a posture a realist would take when thinking and look at the obstacles to attaining the dream which had been identified by the Critic as if you are seeing them for the first time.
• One by one, critically find answers to all the obstacles to the attainment of the dream which have been identified by the Critic.
• This should include where you can get the budget for your dream, what skills you need to have for its attainment; what the realistic time would be for its attainment; as well as who would partner with you and what you need to do to ensure that you get the necessary support for your dream.
• To adopt the posture of the confident realist, put the critic’s notes up at face level so you do not need to look down.


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